Hey there 👋 ,

Welcome to Digital Native! I’m Rex. By day, I work as a Partner at Index Ventures and by night, I write about tech and startups. Every Wednesday morning, you’ll get a piece straight to your inbox.

What to Expect:

I’m fascinated by how technology and culture intersect. Each week, I write about this intersection, exploring the trends and startups changing how we live and work.

To give you a taste, below are some of my recent pieces grouped by theme:

Gen Z

🫠 Minions and Gen Z Characteristics

💀 It’s Gen Z’s World, and We’re Just Living In It

🔥 Lil Nas X Is Gen Z’s Defining Icon

Internet Culture

🌊 This Is Water: Revisiting Social Constructs

🔪 The Internet Killed Mainstream Culture

🪞 The Two-Way Mirror of Art and Technology


🤳 Influencer Marketing 2.0

🎨 The Art of the Deal: How Money Shapes Art

🔨 The Cambrian Explosion in Software and Content


🛒 CAC: Customer Acquisition Chaos

🛍 Talking Shop: The Transformation of Commerce (Part I)

💰 Talking Shop: The Transformation of Commerce (Part II)

The Metaverse

🌐 Reality Privilege and Living Your Life Online

🔮 The Rise of Synthetic Media & Digital Creators

🐯 How Neopets Paved the Road to the Metaverse


🎮 Digital Economies, Gaming, and IP Legos

💵 The Deceptive Complexity of Axie Infinity’s Digital Economy

Blockchain Gaming and On-Ramps to Mass Adoption

Consumer Social

😈 The Seven Deadly Sins of Consumer Technology

😜 Myspace, Tumblr, and the Long-Lost Weirdness of the Social Internet

🤑 The Rise of Cash App and Vertical Social Networks

You can also join the Digital Native community on Discord, if you’re looking to meet people with similar interests and riff on these topics:

Join the Digital Native Discord


Rex Woodbury
Partner at Index Ventures